An article is not a mysterious labyrinth

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Man with books writing The text structure must be perfect. The structure You don't want your readers to get lost in text deserts? Then your article should avoid these errors during construction. Text deserts: I would like to have a text block without subheadings and paragraphs. Hardly any reader will say that. Make sure that your articles are easy to scan and that the eyes don't get tired while reading. Subheadings without any statement: Subheadings are intended to inform the reader about what is being discussed thematically in the following section.


For this reason, it is important that subheadings match the following section. Also important: the correct Special Data SEO-technical use of headings. Luisa tells you what you need to consider in her article on “ SEO & Headings – what is really important? “. Long paragraphs: Paragraphs are used to divide an article's content into easily digestible chunks. In order for your readers to grasp information well, a paragraph should contain no more than one idea or piece of information. Thematic volatility: Instead of confusing the reader, the copywriter should pick him up.




When it comes to structure, it is important that a common thread is visible and that the content builds on each other. For this reason, especially with more complex content, it always makes sense if you create a concept for the copywriter (or he for you) before writing the text. No idea about the featured snippet: rank in position 0 on Google? This can be done with the featured snippet. Definitions, instructions and tables are suitable for featured snippet conquest. The potential in good content marketing content should be recognized and attempts should be made to optimize for it.