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Your image must have alternate text if it conveys information useful for or essential to interacting with or understanding page content. The text needs to have the same meaning as the image so if a person cannot see the image, they can still get the important information. If the image is an infographic, it should have short alt text to briefly tell what the image is, and then have a detailed description of the graphic provided elsewhere in text . If it is just decorative and people don’t need to know anything about the image, you can use “null alt.
  
Here is a link to an alt text decision tree from W C to help you determine if you need alt text and Photo Editing Services  what it should say. Headings  Most of your pages should have at least one heading.  All text that looks like a heading has HTML code markup as a heading.  All text marked up as a heading is actually a section heading. The heading hierarchy is meaningful the headings and subheadings make sense throughout the copy and break it up in a meaningful way . Many of your site pages will have headings and subheadings to tell a story through the copy.



You may use different sizes, colors, or styles bold, italics, underlined to identify the headings. In order for headings to be accessible, they must be ‘marked up,’ or HTML coded. An example of meaningful hierarchy is: Heading Level ○ Heading Level ■Heading Level Heading Level ○ Heading Level Color Contrast  Site has a minimum contrast by default set at at least . : for normal text As previously referenced, some people have difficulty reading text if there isn’t sufficient contrast between the text and background, such as light grey text on a white background, or bright colored text on a black background.