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Exorbitant investment figure would be obtained. Within the reach of very few. Reasons to invest in Google Adwords Currently, Google – the Internet giant – is the most used search engine by Internet users, and is the website with the most visits from around the world. For this reason, more than a million companies are already aware of the effectiveness of launching a PPC campaign with Google Adwords. This form of online advertising is profitable.

When the objectives are to publicize a new company, improve branding, bring more visits to both the corporate website and the physical store, capture qualified leads and new customers, and ultimately, increase sales . Google's advertising platform allows advertisers to moible number data appear among the first search results for certain keywords or key phrases, regardless of the device used -mobile, tablet or computer-. They are presented differently from the free results.



That the user can identify them. However, since it appears in a prominent position and is related to users' search terms, it is not an intrusive or annoying form of advertising. In addition, in this advertising model, and unlike CPM or PPA , the advertiser only pays for each click that users make on their ad. Regardless of the number of times the ad appears on Google. In other words, you will only pay for each visit generated to the web, landing page or e-commerce to obtain more information.