One of the essential focuses of the process

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Identifying direct and indirect competitors is one of the cornerstones of any internationalization project and allows you to identify the main competitors . Study their digital and commercial strategies and therefore understand how to position yourself on the new market with a clear differentiation.

The analysis of the target audience is then. Obviously. When you want to speak to a foreign audience. For many reasons different from the one you are used to. What approach should you adopt? Understanding its needs. Its cultural specificities and the levers to which it is most sensitive is. In fact. Fundamental to developing truly convincing communication strategies.

Attracting the attention of new potential customers is your australia telegram data mission and only a preliminary study of their characteristics and their trigger points can allow you to tell your brand and the advantages of your offer in the most engaging way . It is essential to start asking yourself which aspects of your service or product make more sense to emphasize: if. For example. For some segments of the public a detailed technical sheet can have a strong appeal. For others a storytelling of your corporate values ​​or an overview of the after-sales services that you can guarantee is more attractive.

In short. There are many and multifaceted questions to ask yourself before starting a complex internationalization project. Once you have completed the preliminary market analysis and formulated a hypothetical effective digital strategy. The only way to verify the validity of your theses is… to experiment with it !