Respect the journalist’s work. Never ask to read

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It is extremely disrespectful to the journalist. If you are unsure whether he understood a more complicated section, ask politely and make yourself available to clarify. Then, wait for the article to be published. 12. Be approachable. It is very important for the company to be accessible to the press. If it is not possible to meet at the requested time, suggest options: propose another date, interview via email, send a video or audio. In situations of impossibility and in many others, the relationship with the press cultivated over time contributes to your stock of goodwill with the company.

Therefore, invest in this relationship, but in a professional way.STARTUPS NEED A COMMUNICATIONS AGENCY To begin with, what is a startup? If you think it's just the modern way of calling small or medium-sized companies that are just starting out, know that it's not that. Not exactly that, at least! Startup is an expression in English used to define companies that are still young, or newly created, but have a good chance of Armenia Phone Number growing quickly. “Scalable” growth. Much more efficient than traditional small or medium-sized companies, which invest and wait some time to start making a profit. The startup does the opposite. It enters the market to seek capital and generally uses digital technologies to grow, obtaining financing.



Most of them are led by young entrepreneurs and basically have two paths to follow: evolve and become a successful company or simply close. There is no middle ground for a startup! What's more: it needs, in many situations, to be able to attract large investors who invest in a bold business proposal. Therefore, “scalable” growth is essential. It means growing and generating more revenue much faster and with low operating costs. In a “scalable” business, therefore, it is possible to increase sales and revenue without necessarily increasing expenses. Another characteristic common to startups is that they are, in general, disruptive. Startups break with patterns that the market is accustomed to. Three emblematic examples: Uber, Airbnb and Spotify.