You go to the store and buy the type of bread you want.

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They are heavily involved in the consumer purchasing and research process before making highvalue investment decisions. Imagine buying a house or car. This is an example of complex buying behavior. Consumer Behavior: Reduce inconsistent purchases. In this category consumers are heavily involved in the purchasing process. But there may be problems in determining the differences between brands. 'Dissonance' can occur when consumers worry that they will regret or feel like they made a mistake. Imagine you are buying a lawnmower. You will choose based on price and convenience.


But after the purchase You will be asked for confirmation that you have made the right and appro Job Seekers Phone Numbers List priate choice. Consumer Behavior: Habitual Buying Habitual buying is characterized by low consumer involvement in a product category or brand. Imagine buying groceries. You are demonstrating a habitual pattern that is not strong brand loyalty. Consumer Behavior: Seeking variety In this situation Consumers buy another product not because they are dissatisfied with the previous product. But because they seek variety Just like when you try out the scent of a new shower gel. Knowing what kind of customers your product attracts .





It will give you a better idea about how to segment your customers. CONSUMER BEHAVIOR HOW IMPORTANT IS IT? consumer behavior understanding consumer behavior How important is it? Study of consumer behavior It is important because it helps marketers understand what influences consumers' purchasing decisions. By understanding how consumers make product choices. They can fill gaps in the market and identify essential and obsolete products. Studying consumer behavior also helps marketers decide how to present their products in a way that has the greatest impact on consumers.