The Importance of Electronic Commerce for Industrial Business

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The online sales sector grew exponentially in 2021, including B2B, opening the horizon for new businesses. Understand a little more about the moment. The online sales sector registered a record jump in 2021, reflecting the increase in demand, not only due to the coronavirus pandemic, but also due to the greater number of companies that decided to enter e-commerce. This does not happen by chance, the change in habits of the Brazilian population is already remarkable, the average use of cell phones here in Brazil is 5.4 hours a day, the highest daily average in the world . In a scenario like this, it is almost impossible not to think about how much our lives are linked to the practicality that smartphones provide, through their most varied types of apps. Speaking of recent numbers, e-commerce reached R$35.2 billion in sales between January and March 2021, registering an increase of 72.2% compared to 2020. Furthermore, the average purchase ticket increased by 9.4% and reached R$447.90 in the period. A NeoTrust report points out that March 2021 was the biggest month in history in terms of e-commerce sales volume in the country . The main trends in the e-commerce market Due to technological development and the rapidly changing payments environment, online shopping is much easier for consumers. The way we buy and pay for our products and services continues to be reinvented.

It is no surprise that the demands of giant companies in Colombia Mobile Number List the retail sector have remained entirely in online commerce, as is the case with Netshoes and Amazon. But this trend is not just for large retailers, currently, there are several other types of services available online and completely simple to find. This is due to the changing profile of the consumer market, not only in Brazil, but throughout the world. Today there is a range of diverse products that meet the needs of the public, both for work and leisure, and it is possible to find websites that simulate business environments (Google Meet) and provide us with basic needs (iFood). And even websites that offer different entertainment, such as a website for online games, keeping children entertained at home, or sport bets , after Law 13,756 was approved in the country, coincidentally just before the pandemic. Companies’ focus should be on providing good experiences Online commerce is, without a doubt, one of the main points of contact between brands and users .



Therefore customer experience must be a priority for businesses, and with consumer expectations surrounding the e-commerce experience higher than ever, the need for businesses to provide an exceptional e-commerce experience for their customers has never been greater. it was so essential. From cheap and efficient next day delivery to virtual fitting rooms where you can try on clothes from the comfort of your own living room. One of the options to put the customer at the center of actions is to use analytical solutions to know and understand their journey within the enterprise. To do this, it is necessary to combine content, usability and data, mapping and using methods that accurately satisfy customer needs, this is the new challenge of e-commerce. To get to know the customer well, the solutions used by companies must include analytical and big data tools. This serves as a starting point for the next journey, which encompasses the integration of the customer journey across multiple channels. Now that we understand the basics, for tips on how to choose the best website builder or how to manage different business tools for your company, at a time when everything is developing so quickly.