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The Others So Once Youve Done That Youre Still At Step What You Need To Do Is Show Why And How Your Business Or Products Are Different This Means You Need To Define Your Usp Unique Selling Proposition Which Is The Exact Features Of Your Product That Make It Unique And Different From The Competitions Products The Usp Must Be Particularly Emphasized In All Marketing Activities It Is Supposed To Be The Deciding Factor For Those Choosing Between Several Competitors And It Is Therefore In Your Best Interest To Make Sure It Is Well Highlighted In Your Promotional Material Obviously Your Usp Doesnt Have To Be A Specific Feature Of Your Product What Sets


You Apart Might Be Your Great Customer Service Fast Delivery A Free Trial Period Or Even Loan Phone Number List A Specific Return Policy Just Figure Out What It Might Be And Try To Build A Compelling Story Around It Get Creative With Special Offers Another Marketing Idea You Can Use To Stand Out From The Competition Is To Be Innovative When It Comes To Creating Special Offers And Programs A Creative Special Offer Daily Or Weekly Can Serve As A Temporary Additional Usp Special Offers Are Much Better Lead Magnets Than Just Giving Away Free Things Free Can Attract Anyone But It Will Probably Mostly Attract Those Who Arent Too Interested In Doing Business With Your Company Long Term





With Discounts Or Special Plans You Target People Who Are Already Willing To Pay Something For Your Products And You Also Encourage Consumers To Become More Familiar With These Products What You Could Offer For Free Are Consultation Sessions Or Limited Trial Periods For Your Services Users Will Have The Opportunity To See Your Business In Action And Once They Invest Their Time Theres A Good Chance Theyll Be Eager To Invest Their Money As Well Be Creative And Fresh When Offering Specialty Offerings And Go For Something Your Competitors Havent Yet Done Finally If Possible You Should Make These Offers More Customizable This Will Make Them More Attractive And Intriguing To Modern Users Who Quickly Become Accustomed To A Highly Personalized Customer Experience Post Testimonials From Genuinely Happy Customers There Are Very Few Stronger .