What are the telltale signs it’s time to hire

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While they seem more expensive, the turnaround they can bring from their experience ends up saving you so much time, money and error. That’s because running successful social media accounts for a business requires constant quick, expert judgment calls. Social media managers need to know how a given channel works — at a given moment! — and they need to be able to hop on social media trends before they turn uncool. They need to create a wide variety of timely social media content, and speak fluently in the brand voice — so they can reply to followers promptly. They also need a professional network of influencers, and the ability to manage a disparate team of freelancers including graphic designers, content marketers and more.

Sure, if they’re lucky, your current marketing team could make a one-off splash on latestdatabase.com social — but hiring a social media manager who really knows what they're doing will help you build an engaged audience that lasts. How to know you need to hire a social media manager – freelance or full-time It can be difficult to know if your business needs a social media manager. We asked the following social media experts: Dani Marom, head of brand at MarketerHire Jen Hartmann, director of social media and PR at John Deere Yi Chen, a superstar MarketerHire social media manager You are struggling to prioritize social media.



An effective social media strategy is unlike any other business plan — it can’t simply be lumped together with your other marketing efforts. If you're a small business owner or a startup co-founder whose in-house marketing team has less than four FTEs, chances are they don't have the resources to prioritize social media. Or if they do focus on it, they’ll be letting other, important things slide. “I see a lot of business managers spending five, eight hours a day trying to figure out social media,” Chen said, “and they don’t have the time to focus on more high-level things.” "I see a lot of business managers spending five, eight hours a day trying to figure out social media.