If you take one lesson from this article

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culture of surfing.  I hope it's this: Culture is one element that can sustain the heightened relevance needed to build long-term relationships. We need to speak to our audience through the filter of culture because culture is the connector between all moments of relevance. I believe content marketers need to find more and better ways to make culture the driver of their strategy. According to framatho, content marketers need to find better ways to make culture a driving force. CMWorldClick to Tweet The easiest way is to use content to connect your target audience to your organization's culture.


Understanding your target audience requires more than just gathering qualitative insights. Make sure your content marketing program embodies a clearly defined culture itself. Make sure your contentmarketing  Special Database program embodies a clearly defined culture, says framatho. CMWorldClick to Tweet how We at Adidas learned a lot with GamePlan A in its debut year. I'll share these lessons with you, along with some simple steps you can take to build cultural relevance. 1. Find what defines you What makes your culture unique Go wild and gather as much information and insight as you can. Talk to your employees, customers, and partners. Maybe your company is innovative and constantly finding new ways to connect the dots






Are your staff known for being very fun to work with and very efficient at the same time Whatever cultural traits you have, find them and validate them. At adidas, everything we do is rooted in sport. But GamePlan A doesn't just build relationships with people who love sports. Its only quality is not enough. Behaviors such as creativity, collaboration and confidence play an important role when working at adidas. As such, GamePlan A is designed to build relationships with "creators and entrepreneurs with the hearts of athletes." Our research showed a large segment compatible with our own culture. 2. Sync all parts of your business This is the important part – finding what defines you is not enough. You also need to know how your cultural characteristics relate to the target audience you want to speak to. You need to sync your own culture with what your