Recommend investing 10-15% of your

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Marketing budget into new channels. Many companies overly focus on the channels that have worked well for them in the past and don’t develop enough new marketing channels that might work even better. Be bold with 10-15% of your budget and try some new things so you’re able to find and develop more long-term channels that are valuable for your business. Source data: MONTHLY DIGITAL MARKETING INVESTMENT % OF RESPONDENTS Less than $500 23.20% $500 – $1000 27.40% $1000 – $5000 26.40% $5000 – $10,000 14.80% $10,000+ 8.20% 2024 vs. 2023 digital marketing investment Digging deeper into spending and budgets,

we asked business leaders how their digital marketing investments Brazil WhatsApp Number Data for 2024 shape up against their 2023 spending. 2024 vs. 2023 digital marketing investment What does this mean? With economic uncertainty ever-present in 2023, it’s exciting (and encouraging) to see that 53% of business leaders are increasing their digital marketing budgets for 2024. WebFX’s Lead Sr. Web Strategy Consultant, Dan Varno shared: dan v quote 1 For many, the economic wobble has caused budgets to be frozen, decreased, or allocated to more immediate wins. Many who decreased their digital spend have seen a negative business impact as a result and are eager to correct that.

There’s a significant wave of digital spending coming in 2024. As we see the light at the end of the tunnel in 2024, companies are prepared to reinvest in their digital strategies and those who don’t will likely see a widening gap between themselves and their competitors. Dan Varno, WebFX’s Lead Sr. Web Strategy Consultant Source data: 2024 VS. 2023 DIGITAL MARKETING INVESTMENT % OF RESPONDENTS Plan to invest more money in digital marketing in 2024 53.20% Plan to invest the same amount in digital marketing in 2024 23.00% Plan to invest less money in digital marketing in 2024 6.60% Don’t plan to invest in digital marketing in 2024 5.00% Undecided 12.20% Factors contributing to increased investment To gain a bit more insight, we asked those