Key takeaway This upcoming enhancement of Google’s

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Other examples are companies who celebrate LGBTQ+ folks during Pride Month to make sales then abandon them for the rest of the year. Numerous companies have been called out for corporatizing advocacies and turning them into branding opportunities. Now, users will be able to see which companies perform these acts as they will now have their ad track record visible to the community. That said, companies will have to scrutinize the messaging of their ads even more before running them as the more curious and meticulous users will be able to see their previous ads through advertiser pages. Another implication is that users will get to know you more before heading to your website, as mentioned earlier.


This means that more users who will land on your website are most likely already further down the sales funnel and are interested in purchasing your products or services as they have already checked your previous ads through your advertiser pages.  ad disclosures CY Lists is a welcome update as it grants more transparency and control to the users. Google is clearly taking a proactive step in ensuring that the community will get high-quality ads from verified advertisers. As far as we can tell, only companies who aren’t as careful with their ads and their brand as they should be are the only ones who may have something to worry about.






But for everyone else, this Google update could potentially lead users further down the funnel before landing on company websites.Website accessibility is the ethical practice of ensuring that your website can be understood and navigated easily by disabled users. There are four reasons why you should be adding website accessibility to your SEO list: A significant aspect of SEO is optimizing for people, meaning we should be optimizing for everyone, including disabled users. Websites that are not optimized can lead to less searches and less visibility, since people will generally stay away from them. According to the World Wide Web Consortium (W3C), “Case studies show that accessible websites have better search results, reduced maintenance costs, and increased audience reach, among other benefits.