Brands to move up a notch in the creative space

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Thinking about where and how your audience gets their information can help you find ways to stay ahead of them and get your ideas out there in a timely manner. Creating News There is now a huge opportunity for . For too long, brands have been stuck recycling ideas into the creative language that customers already understand from media and elsewhere. But now is our opportunity as marketers to help brands become creative amplifiers and interpreters.
  
Marketing can now be part of the creative transformation process. As newsroom moible number data budgets shrink, consumer interest in information does not. Now is the time for marketers and brands to fill the information gap and become the go-to resource for information in whatever niche we work in. This means creating a blog about your industry and its ideas. This means providing readers with the research they once expected from the media. This means investigating, asking and informing.



This means reframing the information in a way that readers can relate to. Write an article about how your industry shapes demographic trends, create an infographic about the amount of drugs Americans take, or, create an interactive about the value of social sharing. Useful content is your opportunity. Don't waste it. Journalistic Integrity When you create content, you have an implicit responsibility to provide honest, unbiased information.