標題: Cascade mailings: the key to productive communication and successful sales [打印本頁] 作者: shuklarani41423 時間: 2024-11-7 18:17 標題: Cascade mailings: the key to productive communication and successful sales Productive communication with clients is possible today on many platforms. Popular messengers, social networks, voice and SMS messaging are available for sending messages to users. Each service has numerous advantages and capabilities. However, only multichannel messaging allows you to achieve 100% message openness and significantly reduce marketing costs.
Today we will tell you what cascading mailings are for business, what types of “cascade” there are, and how to make communication with clients as productive as possible.
Cascade mailing: what is it
Cascade mailing, also known as Smart route, involves communicating with users on several platforms. Channels are used in stages — in order of increasing cost. That is, first the notification is sent via the network with the lowest tariff. If for some reason the client does not receive it, the system uses more expensive communication methods.
Our client Svetlana, the head of an online English school, used cascade mailings to advertise educational courses, notify about the current schedule and current promotions in the company. The SIGMA messaging team implemented the following "cascade" for Svetlana: VK — Viber — WhatsApp — SMS . With the help of resending, Svetlana was able to increase sales volumes and reduce the mailing budget. What other indicators the school improved — read in our VK group .
Multichannel mailing service is in high demand today, and this is quite understandable. "Cascade" is effective, convenient and universal in use.
The benefits of cascading mailing
Delivery guarantee
If the message is not delivered via one channel, the system will use the second, then the third, and so on until it reaches your user. Notifications are sent via official channels.
Maximum coverage
The cascading principle of mailing ensures wide audience coverage. If the company uses popular communication channels, the indicators will be even higher.
Brand positioning
Cascade mailings in messengers provide ample opportunities for presenting a business: it is possible to indicate the logo, data and contacts of the company in the profile. In addition, many platforms allow two-way correspondence with users, sending various media files, call/website buttons.
Budget savings
Minimal investment is possible because the lowest cost channels are used first. Only successfully delivered messages in the mailing are charged.
Automation of messaging
The process of resending messages is carried out automatically and does not involve human participation. The system independently forwards messages to users according to a pre-set algorithm.
Easy setup
Cascade mailing is set up within 1-3 days and does not require significant time investment from the business. The company only provides the database, approves the budget and the sequence of channels.
Another important advantage of the mass mailing service is variability. For the "cascade", you can implement any channels in any sequence - push , Telegram , Voice OTP , voice mailing . The order of their use depends on the goals and capabilities of the business. For example, the company can pass service traffic through authorization platforms, advertising - through messengers.
Let's take a closer look at connecting the cascade mailing service. How to properly launch a "cascade" and what should be taken into account in the messaging process?
How to make a cascading mailing
You can set up cascading message distribution in five simple steps. To do this, you need to:
Leave a request on the website of the selected specialist.
Get instructions and recommendations from a provider who will offer a suitable “cascade” option for your business.
Upload your customer database to your personal account.
Provide texts for distribution.
The system starts messaging and, upon completion, sends on page seo service you detailed reports.
A worthy alternative to multichannel messaging can be called omnichannel. The difference is that in the second case it is possible to start “seamless” communication with the audience — that is, to use the necessary channels not sequentially, but simultaneously and in close connection with each other. For example, you can connect VK to send service messages, and send advertising messages in push . To communicate with young users, you can install WhatsApp , and send SMS to the older generation .
We recommend that you review the reports from time to time to understand who is reading you, whether the texts and channels need to be adjusted. What else is recommended to do in the process of sending messages to clients - read below.
