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The most used search engine in the world penalizes copied content and rewards original, well written content that meets the user's needs. Writing SEO friendly texts certainly involves looking for reliable sources from which to draw useful information, but with them it is necessary to create texts that They respond to precise queries , the requests that the user makes to the search engine by writing or speaking They contain the right keywords that emerged in the keyword research phase They are structured with H , H , H tags which highlight the hierarchy of the topics covered in the text Have bold text, spaces and bulleted lists useful to simplify reading for both the Google robot and the human reader They have links to pages internal or external to the site to delve deeper into aspects mentioned in the text You might be interested in.Fundamental copywriting techniques W and H" The copywriter must know the photo editing servies technical aspects just listed, but must also be attentive to the search for information if he wants the content to be of quality. To create texts that are truly useful to a specific target of users, it is important for the copywriter to know how to recognize authoritative sources online and offline, ask questions to customers for whom a marketing campaign is being planned, quickly identify useful information included in large quantities of documents . Find out what Inbound Marketing can give you benefits and opportunities for your company. Download our guide for free now Cite sources when reporting part of a text the work of the copywriter.
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It's true, I just said that you should never, ever create a text by copying/pasting from another web page, but this doesn't mean that you can't make citations in a piece of content by reporting short sections of another already published on the web . Even the digital mind of Google understands that sometimes it is really necessary to paste some sentences taken from valuable sources into an original text. You might be interested in "Copywriting and journalism differences and common factors" The best thing to do when you have to paste a piece of text is to cite the source and link to the web page from which it came.
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