It sounds like the logical extreme of the microinfluencer trend
From July through December, I sent them monthly updates, asking them questions, telling them what I was doing, showing them the early packaging and getting them pumped for the launch. These women had been a part of the journey — so on launch day, they were excited to tell the world about House of Wise because they felt bought into it. They’re the ones that are now in the Slack channel.Some of them think of themselves as spectators with a front row seat, watching Iran WhatsApp Number Data this company grow; some of them feel like a part of the team. Everybody’s different. That’s so interesting! but it also sounds sort of unusual. Why do you think treating early adopters as microinfluencers or affiliates isn’t the norm yet? I think this strategy takes patience and it takes education.
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Not every Wise Woman knows how to create content. We are being patient with the women and educating them on how to create a TikTok or Instagram Reel step by step. If you want sustainable growth, you have to put in the effort and build the community. It takes time, just like building a friendship. Many brands just want to plug and play, though, and work with people who have a built-in audience and know how to create content.
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